What we do

Seven integrated service areas

We combine strategy, creativity, technology, market intelligence and commercial execution to deliver measurable results for our clients.

Strategy & Market Intelligence

Insight before action

Strong marketing begins with understanding the market. We help organisations understand their customers, competitors, opportunities and market dynamics before determining how best to compete.

We transform market information into actionable commercial strategies.

Marketing Strategy
Go-to-Market Strategy
Market Research
Consumer Research
Competitor Analysis
Market Sizing & Demand Analysis
Customer Segmentation
Product Positioning
Channel Strategy
Growth Strategy
Customer Acquisition Strategy
Business Intelligence

Branding & Creative

Building brands people remember

A brand is more than a logo. It is the total perception customers have of an organisation, product or service. Tyrian helps organisations create, reposition and strengthen brands that are distinctive, relevant and commercially effective.

From strategy to visual expression, we create brands designed to connect with their audiences.

Brand Strategy
Brand Positioning
Brand Architecture
Corporate Identity
Visual Identity
Naming & Brand Development
Rebranding
Creative Direction
Graphic Design
Copywriting
Campaign Development
Brand Guidelines
Corporate Publications
Brand Activation

Advertising, Media & Integrated Communications

One message. Multiple channels. Maximum impact.

We develop integrated campaigns that connect brands with audiences across traditional and emerging media channels.

We ensure that strategy, creative execution and media deployment work together toward clearly defined objectives.

Advertising Strategy
Campaign Development
Television Advertising
Radio Advertising
Print Advertising
Outdoor & Out-of-Home Advertising
Media Planning
Media Buying
Integrated Marketing Communications
Sales Promotion
Public Relations
Corporate Communications
Strategic Communications
Reputation Management
Stakeholder Engagement

Digital Marketing & Technology

Connecting brands to the digital consumer

Today’s customers discover, evaluate and engage with brands across multiple digital touchpoints. Tyrian develops digital ecosystems that help businesses attract, engage, convert and retain customers.

We combine creativity, data and technology to make digital marketing measurable and commercially relevant.

Digital Marketing Strategy
Social Media Marketing
Social Media Management
Search Engine Optimisation
Search Engine Marketing
Performance Marketing
Content Marketing
Email Marketing
Influencer Marketing
Digital Advertising
Community Management
Marketing Automation
Website Development
Digital Platforms
E-commerce Marketing
Customer Relationship Management
Digital Analytics

Content, Experiences & Activation

Bringing brands to life

People remember experiences. We create content, campaigns and physical experiences that enable brands to connect directly with customers and stakeholders.

From a digital campaign to a major product launch, we manage the journey from concept through execution.

Experiential Marketing
Brand Activations
Product Launches
Roadshows
Consumer Promotions
Product Demonstrations
Exhibitions
Conferences
Corporate Events
Trade Fairs
Sponsorship Activation
Influencer Campaigns
Photography
Videography
Commercial Production
Corporate Videos
Digital Content
Podcasts
Motion Graphics

Business Development & Market Entry

Beyond marketing. Into growth.

This capability differentiates Tyrian from a conventional advertising agency. We help businesses identify opportunities, develop customers, enter markets and build the commercial relationships required for growth.

For international organisations seeking opportunities in Nigeria and Africa, Tyrian can serve as a local market-development and commercial representation partner.

Business Development
Market Entry Strategy
Lead Generation
Customer Acquisition
Sales Development
Channel Development
Route-to-Market Strategy
Partner Identification
Commercial Representation
Market Development
Product Representation
Agency & Distribution Development

Marketing Advisory & Capacity Development

Building better marketing organisations

We provide strategic advisory and capacity-development solutions for organisations seeking to improve their internal marketing, sales and communications capabilities.

We help organisations not only execute better marketing but also develop the internal capability to sustain it.

Marketing Advisory
Commercial Advisory
Strategic Communications Advisory
Marketing Transformation
Sales & Marketing Training
Brand Management Training
Digital Marketing Training
Customer Experience Training
Executive Workshops
Corporate Training
Marketing Team Development

Brand & corporate communications

Protecting and strengthening corporate reputation

Corporate reputation has become one of an organisation’s most valuable assets. We support companies, institutions and executives with strategic communications designed to strengthen stakeholder confidence and corporate reputation.

Corporate Communications
Corporate Identity
Reputation Management
Media Relations
Stakeholder Engagement
Crisis Communications
Executive Communications
Corporate Presentations
Annual Report Communications
Investor Communication Materials
Corporate Publications

Let’s build something that grows

Whether you are launching a new brand, repositioning an existing business, entering the Nigerian market, developing a new customer base or looking for an integrated marketing partner, we would like to hear from you.

Request a proposal See our services